Following the success of the last two exhibitions, the press conference for the third Milan International Furniture (Shanghai) Exhibition was successfully held at the Italian Embassy in China on July 4. It is reported that this year's Milan International Furniture Exhibition will be held again at the Shanghai Exhibition Center from November 22 to 24, showing the beauty of Italian manufacturing, extraordinary craftsmanship and ultimate luxury and elegance.
Marco Sabetta, General Manager of Milan Exhibition
"Shanghai is an important international metropolis. In the past few years, the Milan International Furniture Exhibition (Salone del Mobile.Milano) has always aimed to introduce excellent Italian manufacturing to the Chinese market and worked hard for it. Its goal is to build a bridge of connection between the cultures of China and Italy, which have a long history and rich experience, and work together to present the high quality, design inspiration and creativity of Italian furniture, and further strengthen the charm of Italian manufacturing.
From the beginning, the Milan International Furniture (Shanghai) Exhibition has witnessed the close cooperation between the Italian Wood and Furniture Industry Federation and the Italian Trade Commission. The Milan International Furniture (Shanghai) Exhibition organizes a series of strategic activities that combine fun and significance, especially inspiring Chinese professionals The Chinese market has great potential. In fact, China has increasingly become a strategic export center for Italian companies: in 2017, exports of home furnishings and lighting equipment increased by 36.5%, of which China ranked seventh. Therefore, the Milan International Furniture (Shanghai) Fair will continue to play a leading role at the economic level, further strengthening the role of a bridge connecting Italian and Chinese businesses, creating favorable conditions and facilitating a fruitful dialogue between the two countries around the theme of excellence.
Ettore Sequi, Ambassador of the Italian Embassy in China
Ettore Sequi, Ambassador of the Italian Embassy in China, said: "We will hold a press conference at the Embassy for the Milan International Furniture (Shanghai) Fair, which will be held from November 22 to 24 this year. Based on the success of the previous exhibitions and the growth trend of our products in China, I believe that this exhibition will achieve new success. In fact, the Chinese market is increasingly paying attention to consumer quality, which is in line with the stage of change that China is going through. The latest data shows that Italian design and home furnishings are increasingly favored by Chinese consumers for their high-end quality and focus on innovation.
The three-day Milan International Furniture (Shanghai) Exhibition includes two major sections: design and luxury goods, which convey the two major design concepts of the Milan International Furniture Exhibition to Chinese visitors.
Design Zone 1 focuses on the practical functions and unexpected innovations contained in products with exquisite appearance.
Luxury Zone 1 explains how products can find a balance between classic elegance and contemporary design.
Master classes will also be held as scheduled. This unique annual event allows you to experience the collision of different ideas and cultures in one stop.Master classes have been an event that has been carried out since the Milan International Furniture Exhibition entered Shanghai. Here, top Italian and international designers share with the audience their thoughts and views on the development of the current Chinese and global design industry.
The Shanghai Satellite Exhibition (SaloneSatellite Shanghai), held at the same time and place as the exhibition, is an important display platform for young and talented designers under the age of 35. All participating designers are from emerging design studios or college students in Chinese design colleges. A jury of senior industry experts will select three best works from the exhibits, award the designers of the works the "Shanghai Satellite Exhibition New Design Award", and will invite them to participate in the satellite exhibition held in Milan in 2019.
Intesa Sanpaolo, the institutional partner of the 2018 Milan International Furniture Fair, will be present at the exhibition to continue to support designers. They firmly believe that this event is a rare opportunity for Italian companies to enter foreign markets and expand their influence.
