If you don't go out of your home, you won't know how big the world is; if you don't participate in the Olympics, you won't know how big the gap is. Similarly, the "8th China (Guangzhou) Custom Home Exhibition" to be held at the Poly World Trade Expo Center in Guangzhou from March 28 to 30, 2018, can be called the "Olympic Games" of the customized home industry in terms of exhibition scale, number of exhibitors, and professionalism - 60,000 square meters of exhibition area, more than 500 exhibitors, and 200,000 professional visitors.
The broad prospects should not be missed
The reason why the customized home market is an emerging market with broad prospects is mainly due to the following reasons:
1. The customized home market has a large capacity
In recent years, affected by policies such as real estate destocking, the relaxation of the second-child policy, and the acceleration of urbanization, the real estate market will maintain steady growth, and the home industry will also usher in huge market development opportunities. What is worth noting in the home industry is that the development of the "custom home" industry is particularly rapid.
The customized home industry is an industry that has emerged with the improvement of people's living standards, people's pursuit of quality of life, and consumers' personalized needs. In recent years, the development momentum of the customized home furnishing industry has been particularly strong, growing rapidly at an average annual rate of 40%. It is reported that the market capacity of customized home furnishings will reach 500 billion yuan in the next five years.
2. Customized home furnishings have obvious advantages
①. It can meet the personalized needs of consumers. Traditional home furnishing products are generally standardized home furnishing products produced by mechanization and scale. Consumers buy whatever products are produced, which cannot meet the personal preferences of consumers. Customized home furnishings are to segment the market into individuals and design and produce home furnishing products according to personal requirements (such as color matching, personalized specifications, etc.), which can greatly meet the personalized needs of consumers.
②. Reduce inventory and reduce risks. In the traditional marketing model, in order to maximize profits, enterprises reduce product costs through large-scale production. Once the market encounters difficulties, it will inevitably lead to unsalable or backlog of products, resulting in waste of resources and difficulties in capital turnover. The whole house customization is produced according to consumer orders, with almost no inventory, which accelerates the return of funds.
③. It is conducive to accelerating product development. In the traditional marketing model, many designers of enterprises work behind closed doors and only develop products based on simple market surveys. The designed home furnishings are very limited and difficult to meet the needs of the public. In the whole house customization, designers have many opportunities to communicate with consumers face to face, and it is easy to know the requirements of consumers, and then develop products close to consumer needs and accelerate product development.
④. Personalized design and large-scale production Customized home furnishings combine personalized design with industrialization, standardization, and large-scale production, and have many advantages such as tailor-made, space-saving, strong overall sense, and environmental protection.
In summary, China's customized home furnishing industry is a sunrise industry, and the future home furnishing market will usher in a situation where customized home furnishings dominate the world. For customized home furnishing manufacturers, the customized home furnishing market will be an emerging market with great development prospects. Therefore, it is urgent to seize the market opportunity.
Decisive entry to create a brand
For production companies, facing the customized home furnishing market with broad development prospects, forward-looking companies often seize the opportunity to seize the market first, develop new products and services based on full research, formulate new development strategies, and then create a brand to consolidate their market position. Among them, creating a brand is the top priority for the survival and even development of an enterprise.
Because a brand is a combination of a company's products and trademarks, in today's world of economic globalization, technology, products, marketing strategies and even development strategies have become homogenized and are all imitating each other, but the only thing that cannot be imitated is the brand, which is the company's fixed asset and the key to building its core competitiveness.
In the home furnishing market, if a company does not have a brand, it means that it can only be a follower of a brand company, and can only earn a small amount of money from processing and manufacturing, while the huge profits always go into other people's pockets. Therefore, the author believes that instead of "looking at others and making big money with envy", it is better to "retreat and build a network" to create your own brand.
Taking advantage of the initial development of the customized home furnishing market, great business opportunities are already in front of us. Why don't companies without brands boldly move here and create their own brands in the relatively less competitive customized home furnishing market?
Exhibition promotion creates business opportunities
No matter which industry, exhibitions and expositions are always the vane and signpost of the industry. Selectively participating in large-scale professional exhibitions is still the most economical and affordable measure for enterprises to promote products, create business opportunities, and enhance corporate brand image. Because compared with publishing print or TV advertisements, salesman sales, etc., exhibition promotion is a kind of information channel with rich information, wide coverage, and communication. A direct and low-cost way of publicity.
At the exhibition, existing brand companies can have face-to-face exchanges and business talks with customers or potential customers on site to further expand the brand influence of the company; while companies without brands can find out their own gaps while promoting their own products, learn from the experience of brand companies, and lay the foundation for establishing their own brands. For dealers, it is also the best platform to join a brand. Therefore, customized home furnishing manufacturers should seize the opportunity, show themselves, and grasp all business opportunities.
Facing the emerging market of customized home furnishings, what choices should manufacturers and agents make? Obviously, forward-looking companies will enter boldly, seize the opportunity, take the lead in occupying the market, and choose to "eat meat" instead of drinking the leftover soup of others.