NetEase Home reported that on June 27, the pre-exhibition press conference of the 20th China Construction Expo (Guangzhou) was successfully held in Conference Room 2, Zone B of the Canton Fair Complex. It is reported that in 2018, the China Construction Expo (Guangzhou) will celebrate its 20th anniversary. The China Construction Expo (Guangzhou), which will open on July 8, has attracted more than 2,000 brand companies from 23 provinces (cities, regions) in mainland China and overseas regions such as Hong Kong and Taiwan to participate in the exhibition. The exhibition area exceeds 400,000 square meters. The scale of the exhibition continues to rank first among similar exhibitions in the world, and the positioning of "champion enterprise debut platform" is further consolidated. In the future, efforts will be made to make the China Construction Expo (Guangzhou) "the world's first exhibition in the home furnishing and decoration industry."
The press conference invited Mr. Zhang Chuanxi, Executive President of the Furniture Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce, Mr. Liu Yuan, Deputy Secretary-General of the China Building Decoration Association, Mr. Qu Fanjun, Executive Vice President of Guangzhou Jianzhong, Ms. Shi Xing, Secretary-General of the China Wooden Door Technology Alliance/CEO of Soumen.com, Mr. Chen Jun, Secretary-General of the China Smart Human Settlement Industry Promotion Association, Ms. Wang Furong, Editor-in-Chief of NetEase Home Furnishing South China, as well as more than 30 news media including Toutiao, Huiya Media, Soumen.com, and Pan Home Furnishing Circle. The venue was packed and the atmosphere was warm. The China Construction Expo and the industry have been like fish and water for 20 years.
Facing the future, they are afraid of the situation and have good plans.
Liu Xiaomin, general manager of China Foreign Trade Guangzhou Exhibition Corporation, the organizer of the China Construction Expo, shared three aspects on the spot:
1. Review of the 20-year development of the China Construction Expo
In 1999, the China Construction Expo (Guangzhou) was born in Liuhua Pavilion in Guangzhou. It has gone from Liuhua Pavilion to Canton Fair Pavilion, from Area A, Area B to Area C of the Canton Fair Pavilion, and from the Canton Fair Pavilion to Poly Pavilion (Zone D of the Construction Expo); in 2015, it was expanded from the Pearl River Delta to the Yangtze River Delta, and the China Construction Expo (Shanghai) came into being. In 2019, the Construction Expo may further expand to surrounding pavilions. In the future, the Construction Expo will develop and extend to other regions across the country according to market conditions.
The China Construction Expo has grown from 20,000 square meters at its inception to more than 400,000 square meters today, ranking first among similar exhibitions in the world; from a relatively single exhibition category to almost covering the entire industrial chain of the home furnishing and decoration industry; from a messy layout of themes and each doing its own thing to a well-organized layout and related sharing; from few brands to gathering all the "thieves" in the industry; from promoting the function of attracting trade and investment to the "champion enterprise debut platform" of "five new" new products, new designs, new technologies, new materials, and new strategies: from the irregular exhibition to the fixed opening of each session on July 8, the opening day has historically and market-orientedly developed into the "New Year's Day" of China's home furnishing and decoration industry; from the regional Guangzhou Construction Expo to the China Construction Expo that radiates across the country and focuses on the world.
2. The reasons for the "popularity" of the China Construction Expo
First, it was born in a great era. Second, it is rooted in a booming industry. Third, it relies on a platform with strong resource advantages. Fourth, for many years, the China Construction Expo has adhered to a development concept that is close to the industry: "from exhibitors to audiences." The exhibition and the industry are "inseparable". Without the support of the industry, the exhibition can only be a sourceless water and a rootless tree. The fifth is to implement the two basic functions of a good exhibition, objectively and truly reflect the actual situation of the industry, and strive to promote and lead the future development trend of the industry.
3. How does the China Construction Expo prepare for the next 20 years?
We must "be afraid of the situation (event)". Under the background of continuous innovation and development of the industry, continuous diversification of competitive formats, and continuous impact of new models, the Construction Expo must keep the integrity and innovate, keep pace with the times, and explore new development models and market positioning that adapt to the actual situation. We must "make good plans". With the mentality of "answerers", the Construction Expo sincerely hopes to continue to receive guidance and help from industry professionals and develop together with the industry.
The 20th Construction Expo will have five new atmospheres and strive to create the world's first exhibition in the industry.
Hua Qiansheng, project leader of the China Construction Expo, summarized the experience of the China Construction Expo in "mutual empowerment and common growth" with enterprises and industries in the past 20 years, the new atmosphere of the 20th session, and the vision for future development.
The changes in the functions of the exhibition reflect the upgrading of industry needs, the changes in the positioning of the exhibition indicate the growth of the industry, the changes in the status of the exhibition highlight the achievements of the industry, the changes in the participating brands and sources show the development and growth of enterprises, the changes in the exhibition themes lead the transformation and upgrading of the industry, the opening day of the exhibition spontaneously, historically and market-orientedly becomes the "New Year's Day of the industry", and the changes in the regional layout of the exhibition reflect the rise of regional development of the industry.These seven points are the growth experience of the China Construction Expo in the past 20 years.
The 20th Construction Expo, which is about to open, will present the five new exhibitions of "new era, new customization; new design, new release; new trend, new integration; new platform, new idea; new silence, new style".
In the future, we will strive to make the China Construction Expo (Guangzhou) the "world's first exhibition in the large home furnishing and decoration industry"; make the China Construction Expo (Shanghai) an international large home furnishing exhibition with "high mission, deep content and warm details"; and further improve the regional layout and theme structure of the exhibition, so that the exhibition will become the most influential national exhibition of the entire industrial chain in the large home furnishing and decoration industry.
Join hands with authoritative associations, chambers of commerce, and media to ignite the exhibition with major industry events.
Mr. Liu Yuan, deputy secretary-general of the China Building Decoration Association, introduced that the association will hold two important events at the exhibition. The top-level strategic summit held on the afternoon of July 9 will invite Mr. Jiang Nanchun of Focus Media to share how to build a brand and how to let potential customers quickly understand the company at the exhibition; at the same time, Mr. Chen Guojin, who has unique insights into design brand building, will also be invited to discuss the way out of brand development with you. The China Building Decoration Design Development Trend Forum held on the afternoon of July 10 will focus on discussing the development direction of future design trends. The forum invited Mr. Yang Bangsheng, a leader in the field of hotel design, who will share valuable experience on how to strengthen corporate competitiveness through brand premium.
Mr. Zhang Chuanxi, executive president of the Furniture Decoration Industry Chamber of Commerce of the All-China Federation of Industry and Commerce, said that the chamber of commerce has cooperated with the China Construction Expo for 13 years and witnessed the gradual development and growth of the China Construction Expo. Since 2017, design theme exhibitions have been added during the exhibition, and the response has been good. This exhibition will continue to cooperate with the 2018 China (Guangzhou) International Home Design Festival. Many high-tech brands in the industry will debut for the first time, set up a special exhibition entitled "Gate of the Year" entitled "Labyrinth", and launch new sections "Eye of Design" and "Creative Market". The concurrent activities of the Design Festival include CCSA 2018 China Home Fashion Festival, 2018 (First) Fine Decoration and Supply Chain Innovation and Development Summit, and the launch of the TDA Decoration World International Design Media Awards. The Design Festival will promote the improvement of the industry's innovation capabilities and service levels through design.
Mr. Qu Fanjun, Executive Vice President of Guangzhou Jianzhong, introduced that in order to promote the connection and communication of dealers in China's pan-home furnishing industry, China International Home Expo and China Construction Expo jointly created the "National Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce Big Business Committee" with the All-China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce, Jianzhong Business School, and China Building Materials Network. Mr. Qu emphasized that the Dashang Committee will empower Dashang by building six platforms, namely, Dashang community platform, brand resource platform, design resource platform, Dashang study tour platform, think tank service platform, and learning and growth platform, to provide better services for the achievement and incubation of Dashang. The Dashang Committee will launch three major actions during the exhibition, namely, "Interviews with Dashang in China's Home Furnishing and Building Materials", "White Paper on Dashang in China's Home Furnishing Industry in 2018", and "Dashang Professional Committee Establishment Conference and Wealth Forum", to jointly explore the "way for Dashang to grow".
Ms. Shi Xing, Secretary General of China Wooden Door Technology Alliance/CEO of Soumen.com, fondly recalled the six years of cooperation between Soumen.com and China Construction Expo. From the convening of the first China Wooden Door Product Conference, which simply hoped to bring together wooden door people to discuss the current situation of the industry, to the current advocacy of "stepping out of the circle of wooden doors and looking at a bigger sky", the relationship between Soumen.com and China Construction Expo is mutual empowerment. At the 20th China Construction Expo (Guangzhou), Soumen.com had two brand activities, one was the 7th China Wooden Door Product Conference, and the other was "Fun Wooden Door + Pavilion". The two major brand activities are aimed at promoting wooden door companies to "make the circle smaller and make the dream bigger".
Ms. Wang Furong, editor-in-chief of NetEase Home Furnishing South China, introduced that NetEase Home Furnishing will jointly hold the second "Sunflower Award" award ceremony during the exhibition with China Construction Expo and China Smart Human Settlement Industry Promotion Association. The ceremony will present four highlights: First, more attention and in-depth participation from more industry fields, including Internet platforms, 3C and security; second, a more professional judging lineup, including Lenovo Group, Rococo, Country Garden Red Star Macalline, Taobao, Alibaba Cloud, NetEase Zhizao and other well-known big names; third, more brands participate, including Samsung, Haier, Kaadis, East House, Philips, Nanjing IoT, Zhijiaren and other domestic and foreign smart lock brands; fourth, better quality products, from appearance design, safety quality to technological innovation, etc., select products that represent the highest level of the current smart lock industry.
Through this pre-exhibition press conference, the industry and the media have a more comprehensive and profound understanding of China Construction Expo (Guangzhou). Over the past 20 years, China Construction Expo (Guangzhou) has been in the same boat with China's large home furnishing and decoration industry, empowering each other and developing together, witnessing and promoting the rise, vigorous development and gradual maturity of China's large home furnishing and decoration industry. Looking to the future, China Construction Expo (Guangzhou) will not forget its original intention, and will continue to build a platform for thousands of colleagues, seek development for the industry, and build a home dream together. You and I will "build" proof together.